SALT LAKE CITY (AP) — June is widely recognized as Pride Month, but a handful of Republican governors have bestowed alternative titles that both supporters and opponents view as counterprogramming.

Without directly saying the idea was to replace Pride, the governors of Indiana and Tennessee rebranded June as Nuclear Family Month to celebrate units made up of “one husband, one wife and any biological, adopted or fostered children.”

In Alabama, it’s Strong Families Month, intended to coincide with Father’s Day. Gov. Kay Ivey’s proclamation says fathers are “the head of the household” and “homes led by a father and mother provide children with the structure and discipline necessary to succeed throughout life.”

The governors of Utah and Arkansas deemed it Fidelity Month, which emphasizes fidelity to faith, country and family — without comment on how those families might be comprised.

Last week, Arkansas Gov. Sarah Huckabee Sanders’ X account posted a link to an article about her proclamation that declared, “Another Red State is Counter-Programming Pride Month.”

She and the other governors haven’t answered questions from The Associated Press about why their proclamations are all set in June.

Family focus for June has come on strong this year

Republican lawmakers in at least four other GOP-controlled states have introduced legislation this year calling for June to be Fidelity Month.

An organization pushing that concept was founded by Robert P. George, a Princeton University professor of jurisprudence who has long been a leader on conservative thought. His group did not respond to interview requests.

He told the National Catholic Register about the idea in 2023, saying “nobody gets a monopoly on a particular day or a particular month.”

June Pride celebrations, which often include parades, festivals and performances, began in 1970 to mark the first anniversary of the violent police raid on the Stonewall Inn, a New York City gay bar, and have since expanded to cities worldwide.

“You can call it whatever you want, but one thing you’re not going to do is take away our pride or take away our joy,” said Jordan Braxton co-president of USA Prides.

Every Democratic president since Bill Clinton in 1999 has signed a Pride proclamation each year — and no Republican president has.

Last year, President Donald Trump’s Education Department began declaring June to be Title IX Month – and using it to open investigations into schools that allow transgender students to use the bathrooms or locker rooms that align with their gender identities.

One of the few GOP governors who has proclaimed Pride is Utah’s Spencer Cox, who did so in 2021, 2022 and 2023. In 2024, he deemed June a “Month of Bridge Building” before switching to Fidelity Month this year.

A poll released this week found that a two decade-long increase in acceptance of same-sex marriages and relationships has flattened — largely because more Republicans oppose them.

Conservatives say they’re ‘reclaiming the culture’

Last year, U.S. Rep. Mary Miller, an Illinois Republican, introduced a resolution to make June Family Month — and to unrecognize Pride Month, saying “Americans are inundated with perverse Pride Month displays and events throughout the month of June that denigrate the nuclear family.” It never got a vote.

Some backers view the state measures as an opportunity for a cultural reset.

Kevin Roberts, president of the conservative Heritage Foundation, said in an interview that it’s good to have the conservative recognitions because Pride celebrations “were going so far as to make it difficult to celebrate traditional marriage.”

The resolution approved by Tennessee’s Legislature and governor does not mention Pride Month specifically, while saying the “nuclear family is under attack in our beloved State and nation.”

But Lakie Derrick, a conservative activist who authored the measure with a friend, said she did indeed target it to June to counter Pride Month, which she said “goes against” American values.

“We’re just reclaiming the culture, and there’s no better month to do that than in a month where the culture says we’re gonna celebrate something so opposite to what we know to be right,” Derrick said.

Marina Lowe, who leads legal and legislative affairs for the LGBTQ+ advocacy group Equality Utah, said that Pride Month is not the antithesis of other values-based recognitions. Many LGBTQ+ people also value faith and family, she said, so “I don’t think that these positions need to be in conflict with one another.”

In Wenatchee, Washington, a school’s Turning Point USA chapter was able to get Family Month banners posted on light poles that in the past had displayed rainbow flags during June. A local gay rights group, Out NCW, struck back by buying two billboards and passing out yard signs supporting Pride, its president, AJ Soto, said.

For some, this is why Pride Month exists

Josh Coleman, president of Central Alabama Pride, which has 42 events planned over two weeks, said the celebrations, which culminate with a parade on June 13 and festival June 14, won’t be affected by the proclamation.

“It’s not lost upon LGBTQ people when elected leaders don’t recognize or value the visibility of the community,” he said. “That’s why Pride started in the first place — to make sure the community had a community.”

Alex Richardson, chair of the board of directors at Indy Pride in Indianapolis, said he sees the governor’s proclamation there as a “swipe.” But he also believes the events there this month are celebrating some of the things the governor supports.

“Sure, the governor’s right, the nuclear family is worth celebrating,” Richardson said. “But I think so is the grandmother who raises her grandchildren, or the chosen family that shows up when a biological family can’t, or won’t, … or the weird blended households that are held together by love and effort.”

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Levy reported from Harrisburg, Pennsylvania, and Mulvihill from Haddonfield, New Jersey.

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This story has been updated to correct ‘blended family’ to ‘biological family’ in a quote by Alex Richardson.