Partnership Advances the Fellowship’s new strategic plan goals as Kerux celebrates a decade of multicultural marketing

CHICAGO — The International Fellowship of Christians and Jews (The Fellowship), the leading nonprofit organization providing humanitarian care and lifesaving aid to Israel and the Jewish people around the world, today announced a strategic multi-year partnership with Kerux Group (Kerux), a full-service, multicultural agency specializing in Hispanic engagement.

The partnership is mission-critical to The Fellowship’s “Building the Future” strategic plan and its ambitious goal of engaging 1 million supporters globally, including evangelical Christians and pastors from Latino communities throughout the United States. With 62 million Hispanics nationwide representing nearly one in five Americans, 15% identify as evangelical, and many cite religious reasons for supporting Israel.

“As the charitable giving landscape becomes increasingly diverse, there is a tremendous opportunity to deepen relationships with Hispanic Christians who share our commitment to standing with Israel and the Jewish people,” said Robin Van Etten, United States CEO of The Fellowship. “We want to invite them to turn their conviction into meaningful action, and this partnership ensures we can do so with cultural competency and genuine respect.”

The Fellowship conducted a rigorous national search to identify a partner with the cultural fluency, theological depth, and strategic expertise necessary to meaningfully engage the growing U.S. Hispanic community—a demographic that has historically been underserved in faith-based philanthropic outreach.

Kerux has pioneered culturally resonant strategies that go beyond translation and speak authentically to the hearts of Hispanic audiences. As The Fellowship’s multicultural agency of record, Kerux will lead an integrated strategy that includes cultural audience analysis, bilingual storytelling, omnichannel campaign design, church relations, and staff training and coaching—equipping The Fellowship to serve Hispanic Christian communities with excellence and intentionality for years to come.

“This year, we are celebrating 10 years of leading nonprofits toward cultural diversity. In all this time, we have never seen an organization where the vision, intentionality, and enthusiasm around welcoming Hispanic Christians into its mission is so deeply aligned across its leadership—from the board room to senior leaders and critical stakeholders across channels,” said Iván León, Founder and Chief Strategist at Kerux Group. “Alignment at this level is a powerful motivator and reflects a sincere commitment to building lasting relationships. We are thrilled and grateful to have earned their trust.”

By combining The Fellowship’s established outreach infrastructure with Kerux’s cultural intelligence capabilities, the partnership seeks to open new pathways for Hispanics to support urgent humanitarian needs and vulnerable communities while advancing shared values of compassion, faith, and solidarity with Israel and the Jewish people.

“Through grassroots outreach, we’ve already seen that Latinos feel deeply connected to Israel and are generous supporters of our programs,” said Gail Arcamone, Vice President of Outreach at The Fellowship. “Our focus is on strengthening that bridge of friendship—ensuring that every believer who chooses to stand with Israel feels welcomed, respected, and connected to the impact their faith makes possible.”

The collaboration reflects The Fellowship’s ongoing commitment to education, stewardship and innovation in its outreach, ensuring that its mission continues to resonate across cultures and generations while remaining firmly rooted in its founding purpose: building bridges between Christians and Jews and providing lifesaving humanitarian aid to Israel and Jewish communities worldwide.

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About the International Fellowship of Christians and Jews

For more than 40 years, the International Fellowship of Christians and Jews (The Fellowship) has been the leading nonprofit building bridges between Christians and Jews, blessing Israel and the Jewish people around the world with humanitarian care and lifesaving aid. In 2025, The Fellowship helped 2 million people living in poverty, helped thousands make aliyah back to their homeland, Israel, and helped strengthen Israel’s security infrastructure. To learn more about The Fellowship’s work, visit www.ifcj.org.

About Kerux Group

Kerux Group is a cross-cultural marketing and fundraising agency exclusively dedicated to helping nonprofits speak authentically to the hearts of Hispanic audiences. Through cultural intelligence and strategic guidance, the agency empowers organizations to identify, acquire, and cultivate Hispanic constituents so they become engaged followers, passionate advocates, committed members, and loyal donors. Kerux has served legacy organizations in the faith-based sector, including In Touch, Ligonier, FamilyLife, and Pathway to Victory. Founded in 2016, the agency brings together multicultural fluency, scalable expertise, agile integration, and a vetted partner network to drive meaningful, mission-aligned growth. For more information, visit www.keruxgroup.com

Press Contacts:

International Fellowship of Christians and Jews: This email address is being protected from spambots. You need JavaScript enabled to view it.

Kerux Group: This email address is being protected from spambots. You need JavaScript enabled to view it.

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